Web Incubator Program (WIP)
The Growth of your business through online retail is within your reach. MicroBiz Buffalo, Inc. is here to help you set and meet goals to get your business a piece of the $200 billion annual online sales industry.
At the center of MicroBiz Buffalo, Inc.'s Web Incubator Program is a powerful website capable of hosting hundreds of independent businesses. Around the website, MicroBiz Buffalo, Inc. (MBB) and its service provider partners have created a training program designed to help business owners understand online marketing and sales, feel comfortable being an online retailer, and take advantage of the Internet to increase their bottom line.
With the Web Incubator Program (WIP) of MicroBiz Buffalo, Inc., entrepreneurs establish an independent store for as little $250 a year. The store comes complete with an independent shopping cart and checkout, a password-protected user account, and the advantage of being part of a collective effort to increase online sales by Western New York businesses.
Entrepreneurs receive training to help them better understand online marketing - in its many forms (e.g. social networking, pay-per-click, organic search engine optimization, and local search optimization); online sales, including shipping and handling; and finally how to create greater interest in their products with enticing images and product descriptions. www.microbizbuffalo.orgis...
for Western New York's entrepreneurs.
a website to keep even our community's internet spending local.
supported by an advisory board.
at the center of our Web Incubator Program (WIP) for local businesses.
a website that saves mom or dad a trip to the store when her adult child living away needs a new I ? Buffalo mug or t-shirt.
How is the site marketed?
The site is marketed...
With organic search engine optimization (SEO) - basically, the more content the site has the more readily identifiable the site becomes to search engines
With well-timed press releases to encourage local use of the site
With Facebook and other social networking sites
By linking to and from other websites to create a web of interconnections which attracts search engines to the site
Through Subscriber networks - When businesses share their store's checkout location on www.microbizbuffalo.org with clients, customers, family and friends, they direct traffic to the site.
How do I get up and running on the site?
Once you decide to become a subscriber, MBB takes a "snapshot" of your business and puts a new post on the site announcing your arrival in our online store with a brief introduction of you and/or your business.
